Catherine Catherine

Partner, Armanino Advisory LLC

Don’t put a ceiling on yourself.

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Bio

Meet Catherine

Catherine is a Business Management expert with a focus on the entertainment industry and family office services for high net worth individuals. She serves as her clients' personal CFO, helping them manage day-to-day financial operations and overseeing workflows while also providing tax planning advice. Through her work with entrepreneurs, founders and executives, Catherine helps businesses grow and provides the structure for individuals to boost their efficiency.

Prior to joining Armanino, Catherine worked at medium-sized CPA firms, providing business management and attestation services. She holds a B.S. in business administration with a focus on accounting from Cal State LA. She is a licensed CPA and member of the AICPA and the California Society of CPAs.

Catherine enjoys giving back to the community. Among her many activities, she is treasurer of the Cal State LA Alumni Association Board and Chair of the Finance Committee.

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Experience

Professional History

Associations

  • American Institute of Certified Public Accountants (AICPA)
  • California Society of Certified Public Accountants (CalCPA)

Community

  • Cal State LA Alumni Association Board of Directors

Education

  • California State University, Los Angeles

Experience

  • RBZ
  • Singer Lewak Greenbaum & Goldstein, LLP

Honors/Awards

  • LA Business Journal 2021 Leaders of Influence: Women in Accounting
  • Variety’s Business Managers Elite 2020
  • Variety’s Business Managers Elite 2021

Q&A

Q. What was it that drew you to Armanino?
Armanino has a refreshing young culture where you feel empowered to lead and make an impact on the growth of the firm, as well as on servicing clients. An example of this is that I am encouraged to lead the business management department’s technology initiative. This is very exciting and important to me because it allows us to propose and implement the technology that improves our client’s lives and the service we provide.
Q. Without naming names, tell us about your favorite client and why you enjoyed working with them.
My favorite clients are those who trust and are truly partnering with us, especially those in a growth stage. I enjoy going along in their journey and providing guidance in their evolution. This gives me an opportunity to set the foundation for their business, align their goals and help them grow even faster.
Q. Describe your work style.
I believe that as the world changes, your work style must adapt. That’s why I am versatile and adjust to the needs of each project. Overall, I’m collaborative and big on teamwork. I believe that accountability and visibility enable us to learn from each other and empower our team to grow together.
Q. What’s your proudest moment?
When one of my colleagues shared the great news that she got promoted and that I had inspired her to be more. I didn’t realize I had made such a positive impact on her. Learning this made me feel very proud of her accomplishment and of my part in helping her achieve that.
Q. If you could pass on a nugget of wisdom to aspiring accountants or consultants, what would that be?
One of my favorite quotes is “People don’t care what you know until they know that you care.” I believe that there are a lot of smart people out there, but what makes someone stand out is when you show others that you truly care. Genuinely looking out for others’ best interests and letting them know that you want to be of service is what makes them want to work with you.
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